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EntertainmentDisney plans to launch dynamic pricing at its domestic theme parks as the company looks to boost incremental revenue, said chief financial officer Hugh Johnston.
“We’re actually investing in creating dynamic pricing. We’re doing it in Paris right now. We’ve been doing it for about a year. It’s off to a very good start. But we’re really going to make sure we optimize it before we bring it into the domestic parks. So that’s probably something th…See the Story
Disney Will Bring Dynamic Pricing Similar To Airline Model To Domestic Theme Parks, Says CFO
Coverage: 2 sources