An Empirical Investigation of the Impact of ChatGPT on Creativity

An empirical investigation of the impact of ChatGPT on creativity

This paper investigates the potential of ChatGPT for helping humans tackle problems that require creativity. Across five experiments, we asked participants to use ChatGPT (GPT-3.5) to generate creative ideas for various everyday and innovation-related problems, including choosing a creative gift for a teenager, making a toy, repurposing unused items and designing an innovative dining table. We found that using ChatGPT increased the creativity of…

Generative AI storytelling: Creating compelling content via collaboration

Learn about the benefits of generative AI storytelling as a way to brainstorm ideas, research topics, and get creative juices flowing.