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Top The Future of Customer Engagement and Experience News

Artificial IntelligenceThis paper investigates the potential of ChatGPT for helping humans tackle problems that require creativity. Across five experiments, we asked participants to use ChatGPT (GPT-3.5) to generate creative ideas for various everyday and innovation-related problems, including choosing a creative gift for a teenager, making a toy, repurposing unused items and designing an innovative dining table. We found that using ChatGPT increased the creativity of…See the Story
An Empirical Investigation of the Impact of ChatGPT on Creativity
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