US EditionHow Liverpool FC's rebrand was powered by its fans
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How Liverpool FC's rebrand was powered by its fans
As Liverpool Football Club revels in Premier League glory, we explore the strategic revolution powering its identity both on and off the pitch. Something extraordinary recently unfolded in English football: Liverpool FC clinched the Premier League title for the second time. When you add that to their 18 top-flight titles from before the Premier League era, they now stand level with Manchester United—both clubs boasting the honour of being crowne…
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