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Top Creative Boom News

Linda Morey-Burrows on leadership, longevity, and calling out bias with a smile
Longevity · United Kingdom

Linda Morey-Burrows on leadership, longevity, and calling out bias with a smile

As part of our Leadership theme, we sat down with Linda Morey-Burrows, founder of MoreySmith and StudioMorey, to talk about staying the course, leading through complexity, and navigating decades of bias with clarity and conviction. With over three decades at the helm of MoreySmith and now StudioMorey, Linda Morey-Burrows has built a reputation as one of the UK's most respected design leaders, known for her clarity of vision, exacting standards, …Read Article
Bertone Studio: putting psychedelic folk art in motion
Buenos Aires · Buenos Aires

Bertone Studio: putting psychedelic folk art in motion

We talk to Eduardo Bertone and Michiyo Sato about their unique collaboration, which draws on their Argentine and Japanese roots and folk art from around the world. Founded in 2008 in Madrid, Bertone Studio is powered by the creativity of Eduardo Bertone and Michiyo Sato. Their collaboration has led to the studio's unique illustration and animation style, which has been labelled psychedelic folk art but really entails so much more. Stunning in te…Read Article
The Lidl Foodies campaign is big on character thanks to animation by Emily Redfearn
Lidl · Sheffield

The Lidl Foodies campaign is big on character thanks to animation by Emily Redfearn

Lidl GB has launched a colourful new initiative to promote healthy eating and encourage children to embrace fruit and veg in a fun, accessible way. We talked to character designer and animator Emily Redfearn. If I were an avocado, how would I move? Or a strawberry? A spring onion, maybe? These are questions most of us seldom ponder, but they were front of mind for illustrator and animator Emily Redfearn as she created a charming new campaign for…Read Article

Ancient rituals meet modern science in Kind Atoms skincare debut designed by Run For The Hills

Run For The Hills has crafted a refined visual identity and packaging for Kind Atoms, a new beauty brand that blends South Asian heritage with science-backed skincare and delivers high-end aesthetics at an accessible price point. In a saturated beauty market where "clean" and "science-led" are often tossed around as buzzwords, new skincare brand Kind Atoms stands out by actually delivering on both. London design studio Run For The Hills was brou…Science · LondonRead Article

National Festival of Making unveils 2025 Art in Manufacturing commissions

Turner Prize-winners, bold typographers, and sculptural storytellers step inside working factories to create ambitious new works for the UK's most celebrated making festival in Blackburn. What happens when globally renowned artists trade studios for the clatter of machines, industrial dyes, and production lines? At the National Festival of Making in Blackburn, the result is a bold, joyful, and often surprising collision of creativity and craft. …Lancashire · LancashireRead Article

McVitie's Chocolate Digestives turn 100 with a campaign for the ages

To mark the centenary of the nation's favourite biscuit, TBWA has reimagined the humble Chocolate Digestive as one of humankind's greatest creations, complete with landmark projections, a pop-up experience, and plenty of nostalgic reverence. To mark the 100th anniversary of McVitie's Chocolate Digestives, TBWA has launched a tongue-in-cheek campaign that positions the beloved snack alongside the wheel and the telephone in the canon of history's …London, England · LondonRead Article

Fiasco marks 15 years in design with a feelings-first rebrand

Rooted in emotion and built for impact, Bristol-based agency Fiasco has rebranded to reflect who they are today and where they're going next. Fifteen years ago, Fiasco set out with no clients, no agency experience, and no clear roadmap. Instead, they had instinct, optimism, and a core set of values. Over the past decade and a half, that foundation has evolved into a fiercely thoughtful and emotionally driven creative studio that's now marking it…Bristol, England · BristolRead Article

How Liverpool FC's rebrand was powered by its fans

As Liverpool Football Club revels in Premier League glory, we explore the strategic revolution powering its identity both on and off the pitch. Something extraordinary recently unfolded in English football: Liverpool FC clinched the Premier League title for the second time. When you add that to their 18 top-flight titles from before the Premier League era, they now stand level with Manchester United—both clubs boasting the honour of being crowne…Liverpool FC · LiverpoolRead Article

'In Perspectives' challenges design industry to rethink inclusion from the inside out

Developed by Montreal-based studios Six Cinquième and Never Was Average, this human-centred framework offers a timely and practical way for design professionals to embed equity, empathy and humility into their everyday practice. In a time when much of the creative industry is quietly retreating from the promises made in 2020, a group of Montreal-based designers is offering a bold, human-centred alternative. 'In Perspectives' is a new initiative …Montreal · MontrealRead Article

Rainbow Robot Space Ice captured through the lens of Jan von Holleben

Rapid Research Lab The German photographer worked with hundreds of children to create an amazing community art project focusing on the Earth's resources, turning their ideas into a series of astounding images. With a camera in everyone's pocket these days, we don't always appreciate the value of photography anymore. But the German photographer Jan von Holleben sees things differently. Over the last 25 years, he has been physically building vast …Zingst · ZingstRead Article

Wellcome Collection's new campaign invites Londoners to question everything

Created by purpose-driven agency Nice and Serious, the campaign challenges outdated perceptions of museums and asks the public to rethink health through a series of playful, provocative questions. What does health smell like? What does health sound like? What happens when we stop chasing answers and start asking better questions? These are just a few of the prompts springing up across London this month as Wellcome Collection launches a fresh des…Health · LondonRead Article

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