Microsoft Advertising’s Nicole Prior Appointed As Chair Of The IAB Executive Technology Council

Microsoft Advertising’s Nicole Prior Appointed As Chair Of The IAB Executive Technology Council

Microsoft's Nicole Prior has been handed chair of the IAB's Tech Council. No word on if it was a couch or recliner.

For Live TV, Programmatic Needs Predictability: IAB Tech Lab Exec – Beet.TV

As digital-first platforms begin to embrace live content, the programmatic infrastructure must mature to meet the increasing demands. Unlike pre-recorded content, where ad breaks and viewership can be accurately anticipated, live events are subject to sudden shifts in audience numbers. For programmatic advertising, that appears to require new industry standards and tools to handle the load. Traffic can experience dramatic spikes, complicating th…

IAB appoints chair of Executive Technology Council

IAB Australia has appointed Microsoft Advertising’s Nicole Prior as chair of its executive technology council (ETC) and also become the ETC representative on the IAB Australia board. Prior, who is head of media and adtech solutions APAC of Microsoft Advertising, replaces Adele Wieser, MD of Index Exchange, who has completed her two-year stint as chair. Prior brings almost thirty years of experience in the industry to her role working across agen…

IAB State of Data 2025: AI Is on the Brink of Transforming

While AI Adoption is Accelerating, More Urgency Is Needed AI is set to transform the advertising industry, but we’re not there yet. This is among the key findings found in IAB’s State of Data 2025: The Now, The Near, and The Next Evolution of AI for Media Campaigns, released today. The report provides the first-ever industry benchmarks on AI usage, adoption rates, and perceptions as well as challenges, opportunities, and future needs within the …

IAB State of Data 2025: AI Is on the Brink of Transforming How Advertising Works at Its Core

AI is transforming advertising, but challenges remain. Discover insights from IAB's 2025 report on AI's evolution in media campaigns.