US EditionIdentity Resolution Is ‘Gateway’ to Marketing Personalization, TransUnion’s Spiegel Says – Beet.TV
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Identity Resolution Is ‘Gateway’ to Marketing Personalization, TransUnion’s Spiegel Says – Beet.TV
These days, it seems like everyone in marketing is talking about personalization. But some are coming to recognize that getting there hinges on a prerequisite, a data science challenge – accurately resolving fragmented consumer identities across different channels. While marketers have access to more consumer data than ever, some struggle to create unified views of individuals who may use different email addresses, share household purchases, or …
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