US EditionI’m Tired of Millennial Branding and I Like My Uncool ’90s Olive Oil
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I’m Tired of Millennial Branding and I Like My Uncool ’90s Olive Oil
Francky Knapp I’m tired of “aesthetic,” millennial-marketed EVOO brands and long for the early-2000s, Tuscan-decor-kitchen vibes of Pompeian As far as the aesthetic pantry goods movement [smiles in Fishwife] is concerned, olive oil has been at the forefront. At this point, we know who is sitting at the cool kid EVOO table; there’s Brightland, whose bottles have that expensive-feeling, amphoric appeal, and Graza, with its playful, albeit, divisiv…
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