US EditionJinx Joglekar: What Do TV Viewers Want to See More Of? Flexibility and Control – Beet.TV
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Jinx Joglekar: What Do TV Viewers Want to See More Of? Flexibility and Control – Beet.TV
Given the fragmented TV landscape, there’s not much viewers as a whole want from networks and the pay television subscriptions. Well, there are two things; viewers expect immediate access to content while maintaining flexibility in how they pay for it, according to Ajinkya “Jinx” Joglekar, the former CMO of DISH’s Sling TV. “Flexibility and control are paramount for the customer. In this day and age, people expect to be able to go right on their…
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