US EditionMcVitie's Chocolate Digestives turn 100 with a campaign for the ages
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McVitie's Chocolate Digestives turn 100 with a campaign for the ages
To mark the centenary of the nation's favourite biscuit, TBWA has reimagined the humble Chocolate Digestive as one of humankind's greatest creations, complete with landmark projections, a pop-up experience, and plenty of nostalgic reverence. To mark the 100th anniversary of McVitie's Chocolate Digestives, TBWA has launched a tongue-in-cheek campaign that positions the beloved snack alongside the wheel and the telephone in the canon of history's …
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