US EditionRazorfish’s Eddie Gonzalez: Data-Driven Experimentation Isn’t a Contradiction – Beet.TV
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Razorfish’s Eddie Gonzalez: Data-Driven Experimentation Isn’t a Contradiction – Beet.TV
Miami—Finding the right balance between marketing experimentation and data integrity is the crucial test for brands right now, according to Eddie Gonzalez, chief strategy officer at Razorfish. “At Razorfish, we think it’s important to have both a short-term and long-term strategy, but you need to balance the way that you’re experimenting with your data integrity,” Gonzalez told us at the POSSIBLE conference. Intentional testing drives results Fo…
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