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Rebranding of Streaming Arm as SpringServe Marks New Era in Adtech: Magnite’s Sean Buckley – Beet.TV

Summary by Beet.TV - The Root to the Media Revolution
MIAMI – Magnite recently unified its streaming operations under a single banner, rebranding its streaming business to operate fully as SpringServe, a major strategic shift aimed at redefining how streaming media is monetized and how supply chains are structured in a complex, evolving digital landscape. “We folded our ad exchange, formerly known as Magnite Streaming, into our ad server and mediation platform SpringServe, and we’ve rebranded our e…
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Beet.TV - The Root to the Media Revolution broke the news in on Friday, May 2, 2025.
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