Taboola CEO Adam Singolda: Performance Advertising, AI and Open Web are Digital Media’s Future – Beet.TV

Taboola CEO Adam Singolda: Performance Advertising, AI and Open Web are Digital Media’s Future – Beet.TV

MIAMI – As advertisers search for more measurable returns in an increasingly volatile economic landscape, Taboola CEO Adam Singolda believes the digital ad industry is at a pivotal inflection point—one defined by the convergence of AI, performance marketing, and a renewed focus on the open web. “There’s a bunch of things that are happening maybe at the same time,” Singolda said in this interview at the Possible conference. “But over the last thr…

Taboola, a player in the content recommendation for the Open Web, announced the extension of its partnership with Samsung. As part of this new multi-year collaboration, Taboola will provide timely recommendations on Samsung News, the news application that is found on millions of Samsung mobile devices worldwide, in European and Indian markets. Taboola continues to integrate the recommendations from its publisher network directly into the offerin…