US EditionTeads’ Neala Brown: The Real Reason Attention Metrics Matter So Much At The NewFronts and Upfronts Talks – Beet.TV
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Teads’ Neala Brown: The Real Reason Attention Metrics Matter So Much At The NewFronts and Upfronts Talks – Beet.TV
Is there anything getting more attention than attention metrics in conversations among advertisers, agencies, and media companies during the ongoing NewFronts/Upfronts season? For Neala Brown, SVP for Strategy & Operations at Teads, its about time. And there’s stull so much to talk about. After years of research and development, attention metrics are evolving from an analytical tool to a transactional currency in the advertising ecosystem. “Tead…
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