US EditionThe Lidl Foodies campaign is big on character thanks to animation by Emily Redfearn
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The Lidl Foodies campaign is big on character thanks to animation by Emily Redfearn
Lidl GB has launched a colourful new initiative to promote healthy eating and encourage children to embrace fruit and veg in a fun, accessible way. We talked to character designer and animator Emily Redfearn. If I were an avocado, how would I move? Or a strawberry? A spring onion, maybe? These are questions most of us seldom ponder, but they were front of mind for illustrator and animator Emily Redfearn as she created a charming new campaign for…
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