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Wellcome Collection's new campaign invites Londoners to question everything

Summary by Creative Boom
Created by purpose-driven agency Nice and Serious, the campaign challenges outdated perceptions of museums and asks the public to rethink health through a series of playful, provocative questions. What does health smell like? What does health sound like? What happens when we stop chasing answers and start asking better questions? These are just a few of the prompts springing up across London this month as Wellcome Collection launches a fresh des…
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Creative Boom broke the news in on Monday, May 12, 2025.
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