US EditionZero Code’s Dario Raciti: How Gaming Became the New Mass Media – Beet.TV
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Zero Code’s Dario Raciti: How Gaming Became the New Mass Media – Beet.TV
As gaming solidifies its place as a dominant force in global entertainment, brands are racing to understand how to integrate authentically into this rapidly evolving space. Dario Raciti, managing director at Omnicom’s Zero Code, says the Covid-19 pandemic marked a pivotal turning point — and the momentum hasn’t slowed since. “During lockdown, gaming became a core entertainment outlet for many households,” Raciti said in this interview with Lisa …
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