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Ted SarandosBy Liam Reilly, CNN (CNN) — Max will rebrand once more as HBO Max. Speaking on stage during Warner Bros. Discovery’s Upfront presentation to advertisers, HBO chief executive Casey Bloys announced that the company’s streaming platform, Max, would revert to its previous name, HBO Max. WBD executives emphasized that the move is an attempt to emphasize its strongest offerings. “We all know this industry is cluttered. Streaming has become a lot like …See the Story
Max has a new name. Again
63% Center coverage: 117 sources
